Betterware de Mexico announced appointment of Karalee Mora as the chief executive officer of JAFRA USA. Mora joins Betterware with 18 years of experience in direct selling & network marketing. She acquired extensive knowledge of the industry in senior marketing positions at companies such as dōTERRA and Perfectly Posh.
In an agreement announced this week, Betterware de Mexico has signed a $255 million agreement to acquire 100% of JAFRA’s operations within the U.S. and Mexico. The acquisition is expected to finalize early this year.