The survey shows record highs of $42.7 billion in retail sales and 44.6 million customers of the direct sales & network marketing channel. The number of direct sellers decreased by 5.2% over 2020 to 7.3 million but still remained above the number of direct sellers reported in 2019. Growth & Outlook is DSA’s annual survey that reports on the size and scope of direct selling in the U.S. and is audited by Nathan Associates, an international economic consulting firm.
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