Oriflame announced a new collaborative agreement with Revieve, an enterprise-grade beauty and wellness technology platform, to offer customers a digital skincare solution that provides product recommendations and skincare advice based on the diagnostic analysis of more than 120 skin metrics.
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Oriflame
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Oriflame announced the appointment of Anna Malmhake as its new chief executive officer and president. Anna will take over the position from Magnus Brännström, who is stepping down after 18 years at this role.
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News
Oriflame 2022 sustainability report shows commitment to preventing deforestation and ecosystem disruptions
Oriflame released its 2022 Sustainability Report, highlighting the company’s dedication to its climate goals and commitment to gender equity. The company was recognized as a Climate Leader in Europe by the Financial Times and Statista for the second year in a row, in part for initiatives like the Feminelle Refill system, which uses 73% less plastic compared to new bottles, and its 100% renewable electricity-operated sites and climate neutral operations.
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Oriflame, as part of a previously announced strategic review of its assets in Russia, has chosen to divest its manufacturing entity within the country. The company has already signed a binding agreement with Arnest Management LLC (Arnest), who will acquire 100% of the shares in Cetes Cosmetics Russia.
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Oriflame announced its launch in Germany. Germany adds to Oriflame’s list of over 60 markets that it operates. The official launch of sales in this country took place on November 30th. Germany joins the European region of Oriflame under the leadership of vice president Koppany Berkes with country representative Lilian Facht managing this new market.
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Oriflame, a direct selling & network marketing company headquartered in Sweden, announced its fourth quarter and full year 2021 financial results. Included in the report was a sales decline of 12% in 2021, although this drop was significantly less in the fourth quarter than in the third. Adjusted EBITDA also decreased, which was impacted by lower sales and increased inflation, but offset by lowered marketing and administrative expenses.