The company’s gender balance is still in process, with a 60/40 split favoring men in group management, and the company continues to be committed to developing a sense of community for its brand partners, most of whom are women (58%), that helps offer sales and marketing skills as well as the opportunity for enhanced self-esteem and confidence.
– As we mark our 55th anniversary at Oriflame, I am proud to reflect on our achievements and the progress we have made as a company. We are pleased to have been providing beauty and nutritional products to our customers for over five decades, and we look forward to continuing to do so for many more years to come. However, the past year has presented various challenges, including the war in Ukraine and lockdowns in China, which has had a major impact on all of us. Furthermore, we have experienced decreasing sales, especially in Asia, which, together with increasing prices due to inflation, has impacted our business – said Magnus Brännström, Oriflame chief executive officer and president.
– Despite these challenges, we remained steadfast in our commitment to delivering high-quality products. Our Brand Partners are the core of our business, and thanks to their commitment to our company, we are able to make a real difference in people’s lives. Their success is vital for us, and with a broad product offer we stand strong, regardless of what challenges are to come – comments Magnus Brännström.