Finances

The survey shows record highs of $42.7 billion in retail sales and 44.6 million customers of the direct sales & network marketing channel. The number of direct sellers decreased by 5.2% over 2020 to 7.3 million but still remained above the number of direct sellers reported in 2019. Growth & Outlook is DSA’s annual survey that reports on the size and scope of direct selling in the U.S. and is audited by Nathan Associates, an international economic consulting firm.

Amway’s sales in 2021 increased by 4%, marking the second consecutive year of growth, reaching $8.9 billion. This sales increase was especially present in several key markets, including Malaysia, South Korea and Mainland China.

Natura & Co reversed a loss in 2020 to report net income in 2021 of R$1 billion. Mannatech released its fourth quarter of 2021 financial results, revealing a slight increase over the previous quarter, totaling $39.5 million. It was a very good time in the MLM business.

It was a very good year in the MLM business. Nature’s Sunshine net sales in 2021 reach record $444.1 million. eXp World Holdings annual revenue increases 110%. LR Group reaches new sales record in 2021.

Oriflame, a direct selling & network marketing company headquartered in Sweden, announced its fourth quarter and full year 2021 financial results. Included in the report was a sales decline of 12% in 2021, although this drop was significantly less in the fourth quarter than in the third. Adjusted EBITDA also decreased, which was impacted by lower sales and increased inflation, but offset by lowered marketing and administrative expenses.

Medifast Inc. – the parent company for DS/MLM health and wellness subsidiary OPTAVIA, reported annual revenue of $1.526 billion in 2021, a 63.2% increase over the previous year. Net income also saw enormous gains of 59.5% to equal $164 million. EPS for the year was $13.89, a 60% increase over 2020 levels.

Herbalife Nutrition released its full year 2021 financial results, reporting net sales of $5.8 billion, a 4.7% increase over 2020 and the largest annual net sales in company history. Diluted EPS ($4.13), adjusted diluted EPS ($4.79), reported net income ($447.2 million) and adjusted EBITDA ($873.5 million) also beat annual company record highs.

Nu Skin announced its fourth quarter and full year financial report for 2021. Included in the report are revenue increases for both categories, with fourth quarter revenue seeing a 10% boost and annual revenue increasing by 4%.

PM-International AG has surpassed $2 billion in sales for the first time. Annual revenue for the company in 2021 increased more than 35% over the previous year, posting $2.35 billion. The company also announced record growth within the German market, where the company was founded, with more than 35% growth in 2021 compared to 2020.

In the first nine months of 2021, LR Group – the parent company of direct selling & network marketing organization LR Health & Beauty, has achieved 7.1% growth in sales compared to the same time period in 2020. The sales increase was seen across all regions, equating to EUR 220.8 million.