The DS/MLM global sales force saw a slight increase of 0.7% and now totals 128.2 million independent distributors. Within this number, 70 million are actively working to build their direct selling business as a full-time or part-time career.
The COVID-19 pandemic continued to have a significant impact on the industry in 2021, including supply chain disruptions, lack of inventory and continued community restrictions and lockdowns. China’s direct selling market is still recovering from these disturbances.
In spite of these challenges, direct selling & network marketing was an attractive option for those who had been displaced from their jobs or resigned in favor of a position with more flexibility. Male participation in DS/MLM increased to 30% (from 26% in 2020) and the number of distributors participating full time increased by 12%.