Thermomix appoints Stacy Sova as U.S. sales director - Network Magazine

Thermomix appoints Stacy Sova as U.S. sales director

by Maciej Maciejewski

Thermomix, manufacturer of the leading all-in-one Wi-Fi-connected cooking appliance, the TM6, announces Stacy Sova has been named head of sales for the U.S. In her new role, Sova will lead both core and strategic sales initiatives as well as oversee the regional sales teams. She joined Thermomix USA’s leadership team effective December 1, 2023, and reports to Fredrik Lundqvist, CEO for the U.S. and Canada.

sources: Facebook

– Stacy’s strategic vision and proven track record will be pivotal in driving growth in the U.S. – said Lundqvist. Thermomix’s parent company, German-based Vorwerk, now in its 140th year of operation, reported $4.1 billion in global sales in 2022, with U.S. sales of Thermomix reaching over $30 million, up 28.7% over the prior year, making Vorwerk the fifth largest direct-selling company in the world.

– With her unique combination of empathetic coaching to build leaders and deep understanding of market dynamics, Stacy’s addition to our team will further solidify Thermomix as an American leader in helping families across the country get dinner on the table and create culinary wow moments – added Lundqvist.

Sova brings a solid understanding of the direct sales industry in the U.S. with over 20 years of experience. She began her career as a consultant and moved into the corporate side as a field trainer. Her career includes supporting the launch of Norwex in the US as the first U.S. employee where she was promoted to various roles including VP of international development where she supported the launch of several countries. She then moved on to Head of Sales positions at Jamberry and most recently Tastefully Simple. She brings a unique perspective of both field and corporate knowledge to the table which fosters trust amongst the field and insight for the corporate team, too.

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