Gildea and her freshly designed cross-functional team will pioneer a new operating model to power up Mary Kay’s global brand and science aiming for growth and customer loyalty in over 40 markets. In her expanded role, Lucy Gildea will shape a powerful brand identity, image, and strategy consistent across all platforms and geographies supported by an impactful product portfolio embracing the ever-evolving needs of consumers.
— With her expertise in science and beauty innovation and customer-centric approach, Lucy will lead a strategic chapter of our transformation into the future. The new global brand and science organization will contribute to our mutual business success by enabling our independent beauty consultants to share a transformative brand experience with their customers and thrive as personal beauty advisors, thus reinforcing the unique value proposition of direct selling — said Ryan Rogers, chief executive officer of Mary Kay.
Since joining Mary Kay in 2017, Gildea has focused on modernizing and enhancing the company’s competitiveness through product innovation and by improving organizational efficiencies. Gildea spent 15 years at Procter & Gamble working primarily in beauty technology and beauty/skin product development.
Gildea earned a Ph.D. in Cell and Molecular Biology, Immunology, and Infectious Diseases at the University of Cincinnati. She also holds a Bachelor of Science in Biology from Georgetown College in Georgetown, Kentucky (USA).
This leadership appointment also honors Mary Kay Ash’s legacy of empowering women. At Mary Kay, women make up 63% of the R&D team, 54% of the executive team, and 63% of the global workforce.
