November 2025

Herbalife announced the expansion of its Liftoff energy product line with two new flavors: Cola and Ginger Beer. The zero-sugar, low-calorie mental-focus and energy-boosting supplement combines the effervescent taste of classic sodas with science-backed ingredients.

4Life employees gathered for a Foundation 4Life project at the Granite Education Foundation Warehouse in Utah to serve children in need. The Utah Granite School District is the fourth largest district in the country and almost half of all students in the district qualify for free or reduced lunch.

LifeWave Inc. announced record-breaking attendance at its 2025 Global Conference in Anaheim, California. The event, themed Share the Light, welcomed thousands of brand partners from more than 35 countries in both virtual and in-person settings.

NOVAE has won the US DSA’s 2025 Award for Technology Innovation, presented by the Direct Selling Association, for its myNovaeDisputes Manager personal credit software. The annual DSA awards honor companies that set a benchmark for excellence and integrity in the direct selling industry.

Sunrider announced the appointment of Vallen Blackburn as chief financial officer (CFO). Vallen Blackburn brings more than two decades of global finance and operations leadership across public and private companies. He is known for building high-performance teams, modernizing financial systems, and aligning strategy, execution, and accountability to drive profitable growth.