News

Olive Tree People, a subsidiary of Oliveda International Inc., will be expanding into the European market. Oliveda CEO Thomas Lommel stated that the company had thrived for more than two decades in retail stores across Europe, particularly in Germany, Austria, Switzerland and Spain, but pulled it from shelves in favor of transitioning fully to the direct-to-consumer model, a decision he said „was not an easy one”.

Greenway Global debuted its multi-dimensional environmental commitment, what it is calling „Ecology Cubed”. This concept is based on three pillars: home ecology, human ecology and planet ecology.

At its annual Leadership Event 2025, PM-International brought together more than 2,500 top leaders from around the world to exchange perspectives and set a clear direction for the next growth phase. The event underlined one message throughout: the company remains future-focused and fully committed to further growth together with its distribution partners.

USANA announced the extension of its partnership with the world-famous Jamaica Bobsleigh and Skeleton Federation (JBSF) through two additional olympic cycles. USANA will continue providing high-quality nutritional products to support the team’s training and performance, while the USANA logo will be featured on the team’s bobsled, helmets, and racing suits.

Herbalife announced the expansion of its Liftoff energy product line with two new flavors: Cola and Ginger Beer. The zero-sugar, low-calorie mental-focus and energy-boosting supplement combines the effervescent taste of classic sodas with science-backed ingredients.

4Life employees gathered for a Foundation 4Life project at the Granite Education Foundation Warehouse in Utah to serve children in need. The Utah Granite School District is the fourth largest district in the country and almost half of all students in the district qualify for free or reduced lunch.

NOVAE has won the US DSA’s 2025 Award for Technology Innovation, presented by the Direct Selling Association, for its myNovaeDisputes Manager personal credit software. The annual DSA awards honor companies that set a benchmark for excellence and integrity in the direct selling industry.

Sunrider announced the appointment of Vallen Blackburn as chief financial officer (CFO). Vallen Blackburn brings more than two decades of global finance and operations leadership across public and private companies. He is known for building high-performance teams, modernizing financial systems, and aligning strategy, execution, and accountability to drive profitable growth.

dōTERRA announced its membership in the Union for Ethical BioTrade (UEBT), a non-profit association committed to regenerating nature and the ethical sourcing of ingredients from biodiversity. To be approved, UEBT members must exhibit a dedication to responsible sourcing practices that contribute to a better future for all people.

Nature’s Sunshine Products announced that its board has appointed Kenneth Romanzi to succeed Terrence Moorehead as chief executive officer. Romanzi will assume the role and become a member of the Nature’s Sunshine board of directors on October 29, 2025.