To address the high demand, Farmasi leveraged its unique positioning as the owner of the largest cosmetics manufacturing facility in Europe and manufactured a second shipment, which sold out quickly as well. This in-house supply chain model is the new advantage in direct selling, and one that many brands will likely look to emulate.
– The response to VFX PRO Camera Ready Matte Liquid Lipstick has been outstanding – said Sinan Tuna, chief executive officer of Farmasi North America. – Matte lip is a massive trend and we are thrilled to offer our Beauty Influencers and their customers a product that delivers on the results that they love. We look forward to continuing delivering a strong product pipeline.