Forever Living’s Global Rally, the company’s annual event that requires more than two years of planning, was canceled just six months prior to the event in 2021. Shifting to a virtual solution, the company designed an interactive experience on Zoom for 150,000 attendees across 120 countries and translated live into 23 languages.
For this quick adaptation, the company was awarded the Best Standalone Virtual Celebratory Event. – Winning a 2022 SITE Crystal Award is a great honor for Forever Living, especially at this time of change for the event world. As an industry, we have been in uncharted waters for almost two years, and the innovation required to keep incentive events relevant and engaging to our audiences has been a real challenge. This recognition is a result of the creativity, risk and dedication that defines business events – said Nick Woodward-Shaw, Forever Living vice president of communications.