U.S. Direct Selling Association elects 2022 board of directors - Network Magazine

U.S. Direct Selling Association elects 2022 board of directors

by Maciej Maciejewski

U.S. Direct Selling Association (DSA) members re-elected officers and elected new directors to the board of directors. The officers serve one-year terms in their elected positions, and directors serve three-year terms, expiring in 2025.

Officers and directors are recognized industry leaders and are committed to lead and direct the affairs of the U.S. DSA. – DSA is honored to work with this highly impressive slate of directors and officers, and I am grateful for their service – said Joseph N. Mariano, U.S. DSA’s president. – Each officer and director brings unique skills and experiences to the board which creates a diverse environment fostering growth and innovation as the industry continues to expand into new areas.


  • chairman: Kevin Guest, CEO and chairman of USANA
  • vice chairman: Danny Lee, president and CEO of  4Life Research
  • vice chairman: Cindy Monroe, founder of Thirty-One Gifts
  • treasurer: David Merriman, executive vice president of ACN


  • Nancy Bogart, founder and CEO of Jordan Essentials
  • Steve Bosson, president of sales, The Avon Company
  • Jonathan D. Gelfand, executive VP, business and legal affairs of Team Beachbody
  • Jason L. Groves Esq., executive VP, general counsel, and corp. sec. of Medifast
  • Asma Ishaq, CEO of Modere
  • Ibelis Montesino, senior VP and managing dir., North America Region of Herbalife
  • Ben Riley, president of Young Living
  • Mark Stastny, CMO of Scentsy
  • Connie Tang, executive vice president of Nu Skin

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