Oriflame partners with beauty tech platform Revieve - Network Magazine

Oriflame partners with beauty tech platform Revieve

by Maciej Maciejewski

Oriflame announced a new collaborative agreement with Revieve, an enterprise-grade beauty and wellness technology platform, to offer customers a digital skincare solution that provides product recommendations and skincare advice based on the diagnostic analysis of more than 120 skin metrics.

source: Pixabay

This new AI Skincare Advisor is expected to help consumers discover personalized beauty products that meet the needs of their unique skin type and concerns.

From a corporate perspective, the digital skin data collected will be a valuable asset for Oriflame’s product development teams as they work to build and improve on their product portfolio and forecast order fulfillment and planning needs.

– Personalization and innovation are always at the forefront of our company’s ideas and values to provide customers with high-quality and accurate recommendations for their skin and makeup needs. Additionally, the Digital Skin Advisor is a vital tool to enable our brand partners to drive consultative selling of a complex product in a professional way. This transformative partnership with Revieve merges skincare, beauty, and the latest retail innovation technology to best serve the next generation of beauty consumers – said Marcus Fogel, vice president of global digital services in Oriflame.

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