sources: Instagram.com
The initiative reflects Oriflame’s long-standing commitment to supporting emerging creative entrepreneurs, while making niche perfumery more accessible, without compromising artistry or quality.
At the centre of the Top Scents range are seven emerging perfumers selected from Givaudan Perfumery School in Argenteuil, near Paris. Working from six creative briefs developed by Oriflame, the young talents took part in a competition designed to challenge convention and encourage bold, contemporary thinking. Their creations were evaluated by a jury of master perfumers including Calice Becker, Headmaster of the Givaudan Perfumery School and renown perfumer, with final selections shaped by votes from the 400 Oriflame beauty entrepreneurs at a recent global conference.
Oriflame has also launched the first in a series of YouTube episodes that offer exclusive behind the scenes access to how each of the Top Scents was created through a competition with the students from Givaudan Perfumery School.
For more almost 60 years, Oriflame has empowered people to build businesses, develop skills and turn ambition into opportunity. Today, it supports over 3 million beauty entrepreneurs and members across 60+ countries. With Top Scent, the company brings this entrepreneurial philosophy into the world of fine fragrance, nurturing new creative talent through education, collaboration and engagement with a real-world creative brief.
The project brings together seven up-and-coming perfumers from Japan, Poland, France, Italy, America, South Africa and Brazil, bringing in a wide variety of experiences and cultural perspectives to help shape this unique collection. The outcome is a cohesive range of six niche fragrances, each distinct in character, yet united by a spirit of curiosity, originality and creative independence.
Anna Malmhake, Oriflame’s CEO commented: – The global fragrance market has experienced a strong ‘boom’ over the last 12–18 months, with growth driven by premiumisation, Gen Z demand, and the rise of niche, artisanal brands. We wanted to marry this opportunity with our mission to support up-and-coming talent, a commitment we have upheld for nearly 60 years.