
sources: Pixabay
Now, both companies announce that they are taking the next step in their cooperation and further investing in the future. To this end, they are jointly planning a new „Senger/LR Experience Center” in Ahlen – a significant step towards providing the LR partnership with even better service related to the LR car.
– We are proud of the trusting and successful cooperation with LR. We are all the more delighted to implement this new project together and to be able to offer our sales partners an attractive range of mobility services at our new location in the future – emphasizes Jörg Hellwig, director Senger Südwestfalen GmbH in Ahlen.
The new Senger/LR Experience Center will be exclusively available to sales partners. A 10-member Senger team will in the future look after LR partners who drive an LR vehicle from Mercedes-Benz or are interested in one. The new, central contact point offers all services related to receiving new vehicles, handing over returns, and discovering new car models. The 9,000 square meter Senger/LR Experience Center site includes a large showroom, a car park, and a workshop.
– The LR car concept is an important building block of our business model, which is based on appreciation and is a central part of our DNA. I am thrilled that, together with Senger, we can offer our sales partners a unique service – says Jörg Körfer, CEO of the LR Group.
Depending on their performance, LR partners receive a car bonus within the framework of the car concept for various vehicle categories, which then finances the leasing rate.

