
Maniscalco, who previously held leadership roles at Beautycounter and Crunchi, brings nearly two decades of strategic experience and hands-on field leadership. She has led initiatives spanning communications, training, operational efficiency, incentives, product launches, and partner engagement across large field organizations.
In her new strategic role, Maniscalco will support Pomifera’s field systems, communications infrastructure, and overall partner experience. Her work will center on improving clarity, streamlining processes, and equipping leaders with the tools they need to drive long-term, healthy growth.
– Christina’s operational strength and deep field insight will elevate communication, readiness, and the partner experience. We’re thrilled to welcome her to the team – said Samantha Ballard, president of Pomifera.
Maniscalco will also work with Pomifera leadership on partner-facing processes, leadership development pathways, and the execution of product launches, promotions, and field initiatives.

