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Presented by the International Taste Institute in Brussels, the Superior Taste Award is widely regarded as one of the food and beverage industry’s most respected certifications for taste and sensory quality. Products are evaluated anonymously through a rigorous blind tasting process by an independent jury that includes Michelin-starred chefs, award-winning sommeliers, and leading culinary experts from around the world.
For Zinzino, the recognition is particularly significant because taste remains one of the biggest challenges within the omega-3 category. – Consumers increasingly understand the importance of omega-3 nutrition, but taste continues to be a critical factor in long-term product use. Receiving this recognition from an independent international jury of chefs and sommeliers validates our commitment to combining scientific excellence with an enjoyable consumer experience – said Emmalee Gisslevik, senior research & development specialist at Zinzino.
– Consumers today expect more from nutrition than ever before. They are looking for solutions that are personalized, scientifically grounded, and enjoyable to use every day – commented chief marketing officer Gabriele Helmer.
– Operating in more than 100 markets worldwide, Zinzino has helped pioneer the field of test-based personalized nutrition. This international recognition reinforces our belief that scientific innovation, premium quality, and an exceptional consumer experience will define the next generation of personalized nutrition – he added.
About the Superior Taste Award: presented by the International Taste Institute in Brussels, Belgium, the Superior Taste Award is one of the world’s leading certifications dedicated exclusively to taste evaluation.
Since 2005, the Institute has assessed thousands of products from more than 100 countries through independent blind sensory evaluations. In 2024 alone, more than 2,600 products received Superior Taste Awards following rigorous judging procedures.
Products are evaluated on criteria including first impression, aroma, taste, texture, and overall sensory experience. Only products achieving high overall sensory scores receive certification.