WFDSA 2020 Report: direct selling & network marketing business global sales totaled 179,3 billion dollars - Network Magazine

WFDSA 2020 Report: direct selling & network marketing business global sales totaled 179,3 billion dollars

by Maciej Maciejewski

The World Federation of Direct Selling Associations (WFDSA) announced the results of the year ending December 31, 2020. Total global direct sales reached $179.3 billion and grew 5,8% year-over-year (with the exception of China, which increased 2,3%).

source: Pixabay

The industry’s global sales force of independent representatives and distributors grew 4,3 percent year-over-year to 125,4 million people, including 65 million who are actively working to build a full- or part-time career and income.

The WFDSA points to the increased use of online resources and video meetings as a key driver of increased sales and distributor growth during the isolation of the pandemic.

China, which had challenges during the pandemic, also continues to recover from the lingering effects of unrelated 2019 government restrictions on meetings, while significant inflation in markets like Argentina compounded the challenges of 2020 even further.

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