Arbonne & Young Living. New, strengthened marketing departments - Network Magazine

Arbonne & Young Living. New, strengthened marketing departments

by Maciej Maciejewski

Two companies – two women. Arbonne announced the appointment of Jorden Bell as its chief marketing officer. Young Living announced that Lyndi Smith has returned to Young Living in her new role as chief marketing officer.

sources: Pixabay

Jorden Bell was formerly the chief brand officer of fashion and lifestyle brand Stella & Dot. She brings over fifteen years of leadership and strategic branding experience to this role with Arbonne.

Arbonne’s CEO Tyler Whitehead said: – We are pleased to have a marketing executive and professional like Jorden joining our C-Suite team at Arbonne. She has been highly influential and a creative leader at the intersection of digital commerce and direct selling. We are confident she will be a wonderful addition as we empower Arbonne clients, customers, and consultants to share our brand into the future.

As Arbonne’s new chief marketing officer, Jordan Bell will lead the marketing organization, creative strategy development and innovation supporting the company’s independent consultants around the globe. She will lead the strategy for long-term creative and marketing expansion opportunities for Arbonne consultants worldwide in geographic, demographic and digital frontiers. She will be based at Arbonne’s headquarters in Irvine, CA and report directly to CEO Tyler Whitehead.

Young Living appoints Lyndi Smith as chief marketing officer. Lyndi’s role includes overseeing story, brand, and experience at Young Living by using communication strategies and creating marketing content. Young Living stated that she is entrepreneurial-minded and has extensive experience in mentoring individuals and teams.

– We are excited to welcome Lyndi back to Young Living as a part of our creative marketing team. Lyndi is well integrated into our culture, and has a sound understanding of our legacy and brand. She has always been a fundamental  part of our success – said Mary Young.

Lyndi has over 20 years of marketing and communications experience. She started at Young Living in 2001 and worked her way up to senior vice president of global marketing before leaving in 2021 to tend to family needs. She graduated from Utah Valley University in 2013 with her bachelors of science in business management.

Lyndi will be working with the marketing team at Young Living to develop brand and creative services, global communications, global content marketing, and global events. She will be in charge of developing and executing marketing strategies and vision to support Young Living’s goals while driving brand awareness and revenue growth.

– I am so thrilled to be returning to Young Living’s marketing team and feel that sense of dedication, contribution, and positive spirit again. There is so much creativity and energy within Young Living’s mission and brand, and it feels like home to come back and be part of a company with such great values and impact – comments Lyndi Smith.

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