Maciej Maciejewski

Raypath, PM-International, Nu Skin, Oriflame, Amway, Young Living, 4Life… A number of direct selling & network marketing (DS/MLM) companies released statements this week announcing their efforts to provide relief for the people of Ukraine as well as strong declarations denouncing Russia’s actions.

Oriflame, a direct selling & network marketing company headquartered in Sweden, announced its fourth quarter and full year 2021 financial results. Included in the report was a sales decline of 12% in 2021, although this drop was significantly less in the fourth quarter than in the third. Adjusted EBITDA also decreased, which was impacted by lower sales and increased inflation, but offset by lowered marketing and administrative expenses.

The only constant in the universe is that everything exists in constant change. The world is undergoing a constant metamorphosis, whether we like it or not. If you look back in the past, you will see huge differences in living conditions. When thinking about business, you should never look back, but look at what the market looks like today and what it will look like in the future.

20 years of building a DS/MLM company and business is no small achievement from the standpoint of economics, economy and sociology. The last two years, with many problems related to the coronavirus pandemic, turned out to be a real testing ground for many companies. How did ENERGETIX fare in this area?

Robert Kiyosaki and his wife Kim started from scratch and became rentiers in less than ten years, achieving financial independence. Robert was born in Hawaii into a fourth-generation Japanese-American family. After graduating from high school, he studied in New York, and having received his diploma, joined the US Navy and was sent to Vietnam as a combat helicopter pilot with the rank of officer.

Amway’s presence in the home water treatment (HWT) industry in the Asia-Pacific region was recognized by Frost & Sullivan with the 2021 Competitive Strategy Leadership Award. Each year, Frost & Sullivan presents this award to a company that has leveraged its “competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction”.

With the start of 2022, LR Health & Beauty is launching its new fitness brand LR:GO. New dietary supplements consists of products as well as a holistic coaching package with workout videos, diet plans and expert tips.

Medifast Inc. – the parent company for DS/MLM health and wellness subsidiary OPTAVIA, reported annual revenue of $1.526 billion in 2021, a 63.2% increase over the previous year. Net income also saw enormous gains of 59.5% to equal $164 million. EPS for the year was $13.89, a 60% increase over 2020 levels.

Herbalife Nutrition released its full year 2021 financial results, reporting net sales of $5.8 billion, a 4.7% increase over 2020 and the largest annual net sales in company history. Diluted EPS ($4.13), adjusted diluted EPS ($4.79), reported net income ($447.2 million) and adjusted EBITDA ($873.5 million) also beat annual company record highs.

The Canadian Academic Entrepreneur Challenge announced the winning teams of its inaugural contest. A team of post-secondary students representing Trinity-Western University in Langley, British Columbia, won the top $2,500 prize, for their “wellness rings and comprehensive direct-to-consumer distribution strategy”.