Amway celebrates 20 years of its energy drink and sports nutrition brand XS - Network Magazine

Amway celebrates 20 years of its energy drink and sports nutrition brand XS

by Maciej Maciejewski

Amway organized an in-person and live-streamed birthday party and invited its independent business owners (IBOs) and employees from around the world to participate in the festivities. The event included special messages from Amway CEO Milind Pant, Amway Co-chairman of the board Doug DeVos, and both live and virtual tours of the state-of-the-art XS manufacturing plant.

XS is sold in 60 countries and the XS branded energy and sports nutrition products reflect the entrepreneurial spirit of Amway’s founders, Amway states.

Brandi Huyser, Amway’s director of the global XS brand, said: – XS is both a lifestyle and a community open to anyone who wants to get more out of every day. Celebrating 20 years of adventure, which all began with the launch of an energy drink and has now expanded into a portfolio of sports nutrition products, continues to fuel excitement and inspire the next generation of Amway IBOs.

The facility was built in 2020 with an investment of $15 million. The XS manufacturing plant runs 500 cans of XS energy drinks every minute, manufactures 34 flavors of energy drinks to be distributed to the US, Canada, and Latin America.

– The XS manufacturing plant is part of Amway’s $300 million global manufacturing investment over the last 10 years – said Amway chief supply chain officer Brian Kraus. – Producing XS energy drinks in our own facility allows us to respond quickly to market dynamics, while ensuring the high quality our customers expect of us – added.

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