USANA acquires Oola and Rise Bar - Network Magazine

USANA acquires Oola and Rise Bar

by Maciej Maciejewski

USANA Health Sciences has acquired companies Rise Bar and Oola. Rise Bar manufactures high-quality protein bars with clean and simple ingredients while Oola is an emerging direct selling company that focuses on helping customers design a personal development framework that creates balance, growth and purpose.

Rise Bar and Oola will remain independent, but USANA will offer its assets and resources to help the companies grow, while also leveraging the existing companies’ experiences and technologies to advance its core USANA business.

– The acquisition of these emerging companies is part of USANA’s long-term growth strategy. We are committed to improving the health and wellness of individuals around the world. While USANA is a leader in many aspects, we recognize that we can accelerate this effort and reach more individuals through strategic acquisitions that align with our corporate values and mission. Both Rise Bar and Oola are innovators in the health and wellness industry. We believe we can utilize this innovation to expand our reach, product development, customer experience, and operational results. Going forward, we will continue to pursue accretive business development opportunities to advance our long-term growth strategy – said Kevin Guest, USANA chief executive officer and chairman of the board.

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