When I met Dariusz Respondek for the first time a few years ago, I was impressed by his cordiality and openness. A wide smile, a strong handshake, an instant shortening of the distance and after 10 minutes of conversation – a feeling that we have known each other for years. Even then, I was sure that Dariusz is a master of building relationships…
Juice Plus+ announced its biggest rebrand since the company’s launch in 1993 and a renewed ambition to become the number one plant-based nutrition brand in the direct selling industry & network marketing. This new brand identity is designed to attract a younger, more diverse audience with a bolder tone in its logo, photography and fonts, and features packaging that could be deemed “counter-worthy.”